Kevin kept pushing himself outside his comfort zone.He focused on the business side of music and made strategic moves and business investments to achieve the goal. He recognized that he did not have the volume of hits that some other international artists may have had so he focused on maximizing the revenue streams that came from his success. Over the years, he took the time to learn the music business and surround himself with people who understood it better than him. For Kevin, the process required a lot of sweat and tears.How did you build on the momentum from ‘Turn Me On’ to continue to build your brand internationally?.He uses his success from his music to further the brand of his country and by extension the Caribbean. Not many people from his island get the honor so he does not take the privilege lightly and is committed to making meaningful contributions with it. What does it mean for you to be the ambassador for St Vincent & the Grenadines?.Check it out! Video by Walter Drayton of Walter Drayton Photography We caught up with Kevin Lyttle at the Atlanta Caribbean Jerk Festival and got some insights and secrets to his success in the industry. These successes opened the doors for global recognition of Caribbean music and specifically soca music. It eventually became a worldwide hit in 2004, reaching number 4 in the United States, number 3 in Australia and placing within Top 5 in many European countries* ( ). The song spent seven weeks on the Top 10 of the UK Singles Chart. He boasts many awards and accolades including being the number song in the UK with his 2003 remix of Turn Me On with Spragga Benz. Throughout that time, he has dedicated himself to honing his craft, learning the business side of the music industry, setting up a strong supportive team and making wise business investments as he continues to build a strong brand for himself. Vincent & the Grenadines recorded a song that is now recognized as the number one dance hall song of the 21 st century.
Those are just a few of the contributing factors to Kevin Lyttle’s decades of success in the music business. He has a piercing voice, a signature style and a business minded approach to his craft. Kevin Lyttle continues to pioneer for soca music and the Caribbean with his music and business ventures.
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